CustomVue Support

The Practice Development Program (PDP) is intended to supplement and support the high level of service provided by VISX Business Development Managers (BDMs). In conjunction with your BDM, the PDP will instruct you in proven principles of effective marketing and business and will offer specific, actionable advice for building your own practice. The program is focused on three areas critical to the success of any practice, referred to in the program as core competencies. Each core competency is presented as a series of concise, content-rich learning modules.

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Branding How to effectively define your practice in the minds of consumers; how to plan, budget, and build effective internal and external marketing programs, and assess your brand impact in the marketplace. Action Plan Assessing Internal Marketing Assessing Your Competition Mystery Shop the Competition: Consultation Process Mystery Shop the Competition: Phone Communications Defining Your Internal Marketing Strategy Defining Your LVC Demographic Evaluating Your Success Practice Assessment Profiling Your Brand Top Reasons to Choose Our Practice Marketing update: Planning for CustomVue

Sales Cycle How to improve patient processing, from the initial patient call and consultation through post-operative follow-up; focuses on proven techniques for handling laser vision correction (LCV) phone calls, consultations, patient seminars, and learning from patient input. Action Plan Consultation Process Assessment Evaluating Your Success Mastering Phone Communications Non-verbal Communication Optimizing Your Call Process Optimizing Your Consultation Process/Patient Flow Phone Communications Assessment Practice Assessment Rehearsing Consultation Scenarios: Exercise 1 Rehearsing Consultation Scenarios: Exercise 2 Rehearsing LVC Calls: Exercise 1 Rehearsing LVC Calls: Exercise 2 Mystery Shop Your Own Practice: Consultation Process Mystery Shop Your Own Practice: Phone Communications Top Reasons to Choose Our Practice Practicing CustomVue Discussions CustomVue Implementation Considerations

Staff Training & Development How to build a strong LVC team, train your team to be effective, and keep your team motivated. Action Plan Answering Patient Questions Building Your LVC Team Defining Your Team Evaluating Your Success Job Descriptions, Roles, and Responsibilities Practice Assessment Sharing Your Role Writing a Job Description Writing a Job Posting

For additional information, or to acquire a complete kit, please contact your Business Development Manager.