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VISX University - Las Vegas
November 2006 AAO Presentations
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Welcome Address
Heather Ready, Director of Global Marketing, AMO, Inc.
The Evolution of Laser Vision Correction:
Focus on the Future
Shareef Mahdavi, SM2 Consulting
Staging Compelling Vision Correction Experiences
James H. Gilmore, Co-author, The Experience Economy: Work is Theatre & Every Business a Stage
Download Video (116 MB)
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The Model CustomVue™ Consultation
Laura Jackson, Eastern Region Business Development Manager, AMO USA, Inc.
Download Video (57 MB)
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Using Key Patient Messaging to Accelerate
Practice Growth
Amy White, Eastern Region Business Development Manager, AMO USA, Inc
Download Video (50 MB)
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Mining for Patients in Your Own Practice
Gracie Pimentel, Western Region Business Development Manager, AMO USA Inc., Jean Moody, COT, Executive Director, Inland Eye Lasik, Colton, CA
Download Video (43 MB)
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The Ten Most Common Advertising Mistakes and How to Correct Them
Keith Mattila, Editorial Director- Interactive, Refractive AdWatch
Coni Fisher, Western Business Development Manager, AMO USA, Inc.
Download Video (52 MB)
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Patient Financing and the Competitive Advantage
Mark Danzo, O.D., CEO 20/20 Institute, LLC,
Englewood, CO
Download Video (45 MB)
- Turn Telephone Conversations into Consultations
Rebecca Gibson, Senior Learning & Performance Consultant, Magellan Health Services
Download Video (40 MB)
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